{"id":5715,"date":"2023-04-18T21:06:47","date_gmt":"2023-04-18T19:06:47","guid":{"rendered":"https:\/\/eccebio.eu\/home-page\/het-project\/"},"modified":"2023-05-04T10:37:15","modified_gmt":"2023-05-04T08:37:15","slug":"het-project","status":"publish","type":"page","link":"https:\/\/eccebio.eu\/nl\/home-page\/het-project\/","title":{"rendered":"Het project"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2000\" height=\"530\" title=\"olive-fondo-pagina-progetto\" src=\"https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto.jpg\" data-orig-src=\"https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto.jpg\" alt class=\"lazyload img-responsive wp-image-5347\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%27530%27%20viewBox%3D%270%200%202000%20530%27%3E%3Crect%20width%3D%272000%27%20height%3D%27530%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-200x53.jpg 200w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-400x106.jpg 400w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-600x159.jpg 600w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-800x212.jpg 800w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-1200x318.jpg 1200w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:capitalize;--fontSize:42;line-height:1;\">Het project<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p class=\"s2\">EcceBio: Europese biologische olijf- en olijfolieproductie voor een deugdzame consumptiestijl&#8221; is een driejarig programma dat medegefinancierd wordt door de Europese Unie en Unaprol in het kader van Verordening (EG) nr. UE 1144\/2014. Doel van het project is de bekendheid en de erkenning van de kwaliteitsregeling van de Unie voor de biologische productie op de interne markt en met name in Itali\u00eb, Duitsland, Frankrijk en Belgi\u00eb te vergroten.<\/p>\n<p class=\"s2\">De protagonisten van het project zijn biologische extra vergine olijfolie en biologische tafelolijven.<\/p>\n<p class=\"s2\">Het verwachte effect over de periode van drie jaar betreft de toegenomen kennis en bekendheid van het biologische logo bij Italiaanse, Franse, Belgische en Duitse consumenten; de toename van de binnenlandse consumptie van biologische olie en biologische olijven in Itali\u00eb en het niveau van de export van beide Italiaanse producten naar Belgi\u00eb, Frankrijk en Duitsland.<\/p>\n<p class=\"s3\">Dit is een cultureel-educatieve operatie waarbij wij, naast de biologische kwaliteitsregeling, de fysieke kenmerken van biologische extra olijfolie van eerste persing en biologische tafelolijven willen uitleggen in termen van biodiversiteit, smaak en organoleptische eigenschappen, via een traject waarin zowel het Europese Green Deal- en Farm to Fork-beleid als de tradities en de geschiedenis van de mediterrane volkeren sterk aanwezig zijn.<\/p>\n<p class=\"s3\">Het programma is gericht op een directe benadering van opinieleiders en -makers, communicatieprofessionals en belanghebbenden uit de distributie- en HoReCa-sector. Het programma zal zich concentreren op de opleidingsaspecten van de exploitanten, ook via seminars in hotelscholen, aangezien zij in staat zijn aandacht, gevoeligheid, consensus, betrokkenheid en zichtbaarheid te genereren ten aanzien van de boodschappen die aan de doelgroep worden gericht.<\/p>\n<p class=\"s3\">Anderzijds zullen de consumenten in de vier doellanden worden bereikt door ge\u00efntegreerde communicatieactiviteiten (persbureau, marketing via sociale media en reclame) en een rijke kalender van B2C-initiatieven die zullen plaatsvinden in de horeca (Itali\u00eb en Frankrijk) en in de grootschalige detailhandel (Itali\u00eb en Duitsland).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":5655,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-5715","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/pages\/5715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/comments?post=5715"}],"version-history":[{"count":3,"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/pages\/5715\/revisions"}],"predecessor-version":[{"id":5718,"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/pages\/5715\/revisions\/5718"}],"up":[{"embeddable":true,"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/pages\/5655"}],"wp:attachment":[{"href":"https:\/\/eccebio.eu\/nl\/wp-json\/wp\/v2\/media?parent=5715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}