{"id":5719,"date":"2023-04-18T21:06:47","date_gmt":"2023-04-18T19:06:47","guid":{"rendered":"https:\/\/eccebio.eu\/home-page\/le-projet\/"},"modified":"2023-05-04T10:39:29","modified_gmt":"2023-05-04T08:39:29","slug":"le-projet","status":"publish","type":"page","link":"https:\/\/eccebio.eu\/fr\/home-page\/le-projet\/","title":{"rendered":"Le projet"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2000\" height=\"530\" title=\"olive-fondo-pagina-progetto\" src=\"https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto.jpg\" data-orig-src=\"https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto.jpg\" alt class=\"lazyload img-responsive wp-image-5348\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%27530%27%20viewBox%3D%270%200%202000%20530%27%3E%3Crect%20width%3D%272000%27%20height%3D%27530%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-200x53.jpg 200w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-400x106.jpg 400w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-600x159.jpg 600w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-800x212.jpg 800w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto-1200x318.jpg 1200w, https:\/\/eccebio.eu\/wp-content\/uploads\/2023\/04\/olive-fondo-pagina-progetto.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:20px;--awb-margin-top-small:0px;--awb-margin-bottom-small:20px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:capitalize;--fontSize:42;line-height:1;\">Le projet<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p class=\"s2\">EcceBio : la production europ\u00e9enne d&rsquo;olives et d&rsquo;huile d&rsquo;olive biologiques pour un mode de consommation vertueux\u00a0\u00bb est un programme triennal cofinanc\u00e9 par l&rsquo;Union europ\u00e9enne et l&rsquo;Unaprol dans le cadre du Reg. UE 1144\/2014. L&rsquo;objectif du projet est de mieux faire conna\u00eetre et reconna\u00eetre le syst\u00e8me de qualit\u00e9 de l&rsquo;Union pour la production biologique sur le march\u00e9 int\u00e9rieur, et plus particuli\u00e8rement en Italie, en Allemagne, en France et en Belgique.<\/p>\n<p class=\"s2\">Les protagonistes du projet sont l&rsquo;huile d&rsquo;olive extra vierge biologique et les olives de table biologiques.<\/p>\n<p class=\"s2\">L&rsquo;impact attendu sur une p\u00e9riode de trois ans concerne l&rsquo;augmentation de la connaissance et de la prise de conscience du logo biologique parmi les consommateurs italiens, fran\u00e7ais, belges et allemands, l&rsquo;augmentation de la consommation int\u00e9rieure d&rsquo;huile biologique et d&rsquo;olives biologiques en Italie et le niveau des exportations des deux produits italiens vers la Belgique, la France et l&rsquo;Allemagne.<\/p>\n<p class=\"s3\">Il s&rsquo;agit d&rsquo;une op\u00e9ration culturelle et \u00e9ducative dans laquelle, outre le r\u00e9gime de qualit\u00e9 biologique, nous voulons expliquer les caract\u00e9ristiques physiques de l&rsquo;huile d&rsquo;olive extra vierge biologique et des olives de table biologiques en termes de biodiversit\u00e9, de go\u00fbt et de propri\u00e9t\u00e9s organoleptiques, en passant par un parcours dans lequel les politiques europ\u00e9ennes Green Deal et Farm to Fork ainsi que les traditions et l&rsquo;histoire des peuples m\u00e9diterran\u00e9ens sont fortement pr\u00e9sentes.<\/p>\n<p class=\"s3\">Le programme vise une approche directe des leaders d&rsquo;opinion et des d\u00e9cideurs, des professionnels de la communication, des parties prenantes des secteurs de la distribution et de l&rsquo;HoReCa. Le programme se concentrera sur les aspects de formation des op\u00e9rateurs, \u00e9galement par le biais de s\u00e9minaires dans les \u00e9coles h\u00f4teli\u00e8res, \u00e9tant donn\u00e9 qu&rsquo;ils sont en mesure de susciter l&rsquo;attention, la sensibilit\u00e9, le consensus, l&rsquo;implication et la visibilit\u00e9 des messages adress\u00e9s au public cible.<\/p>\n<p class=\"s3\">D&rsquo;autre part, les consommateurs des quatre pays cibles seront touch\u00e9s par des activit\u00e9s de communication int\u00e9gr\u00e9es (service de presse, marketing des m\u00e9dias sociaux et publicit\u00e9) ainsi que par un riche calendrier d&rsquo;initiatives B2C qui auront lieu dans le secteur de la restauration (Italie et France) et dans le commerce de d\u00e9tail \u00e0 grande \u00e9chelle (Italie et Allemagne).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":5663,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-5719","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/pages\/5719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/comments?post=5719"}],"version-history":[{"count":9,"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/pages\/5719\/revisions"}],"predecessor-version":[{"id":5728,"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/pages\/5719\/revisions\/5728"}],"up":[{"embeddable":true,"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/pages\/5663"}],"wp:attachment":[{"href":"https:\/\/eccebio.eu\/fr\/wp-json\/wp\/v2\/media?parent=5719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}